The local and offshore order process.

Branding Options.

Embroidery

A method of machine stitching your design or logo onto fabrics or apparel.

The upside:
Allows for a raised, premium branding output
Can be a cost efficient option when branding area is small

The downside:
If the branding area is large, this option can become inefficient (we’d possibly look at a printing option instead)
Small intricate details can often be lost

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Screen Printing

A technique best suited to flat or cylindrical surfaces. This is where ink is pushed through a mesh screen onto the product or substrate via a squeegee. If you’re wondering how this is done, take a look at this video.

The Upside:
Quick drying printing option which can mean earlier delivery times
A cost efficient option for large volume runs
Can match closely to your PMS colours when printing on lighter surfaces

The downside:
PMS colours can sometime very from desired when printing on dark surfaces

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Pad Printing:

One of the most practical and popular branding options. Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate.

The Upside:
Cost efficient
Can print across varying curved surfaces
Can match closely to your PMS colours when printing on lighter surfaces

The downside:
PMS colours can sometime very from desired when printing on dark surfaces
Half tones can be difficult to achieve
The more colours included in the print, the higher the cost

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Laser Engraving

Ideal for metal and glass items including pens, key rings, travel mugs, wood surfaces and glassware. Laser engraving enhances the base colour of the item and provides a permanent, high quality finish.

The Upside:
Permanent

The downside:
Branding space is restricted on curved surfaces
Branding can vary from item to item depending on the materials. A pre-production sample is recommended.

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Link – Sublimation

Achieved by heat transferring a digitally printed full colour dye image from a paper transfer to the product. A common method for printing onto mugs, towels and apparel.

The Upside:
Renders a high quality, vibrant and full colour branding
Can print with only 1 setup for minimal quantities

The downside:
Only suitable for printing onto white products surfaces
PMS colours are only approximate

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Resin printing

A full colour printed label with a resin coating and a strong adhesive on the back that forms a permanent bond to the decal.

The Upside:
Can produces a striking 3-dimensional effect
Great for spot colour as well as vivid full colour branding

The downside:
 PMS colours can only be approximate
Resin coating needs a full day for curing once it has been applied before it can be shipped
Larger printing areas are generally more costly

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied.

Digital Printing

A common method for printing onto fabrics.  The image is printed using a CMYK process and applied to the garment using heat and pressure.

The Upside:
Provides a durable and clean presentation
Efficient way to brand full colour images

The downside:
PMS colours are only approximate
A thin clear line of glue can sometimes be seen around the edges of the image

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied

Embossing and Debossing

Debossing is a technique where a hot engraved metal plate is pressed into the surface of a product with a lot of pressure (an indented image). Embossing produces a raised finish. Foil can be added to the embossing process resulting in a silver or gold raised logo.

The Upside:
Allows tones of colour and complex logos to be reproduced exactly
Adds depth, and texture

The downside:
Can be costly to set up

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied

Die Cut

A process where molten metal or plastic is injected into a mould cavity to form a 3-dimensional branding output. This can be used on materials such as rubber, foil, cloth, paper, fibre, corrugated fibreboard, paperboard, plastics foam and sheet metal.

The Upside:
Allows complex logos to be reproduced exactly
Adds depth

The downside:
Can be costly to set up

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied

Supacolour

Supacolour is a modern printing technique. The colour is produced digitally, meaning the images can have an abundance of colours without the need for expensive setups. Unlike digital transfers it does not print the background, allowing for even the most detail logo to be clear cut.

The Upside:
Can produce photo quality detail
Less costly than other digital printing methods

The downside:
PMS colours are approximate

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied

Kiln Fired

Kiln fired decals are transfers printed with a ceramic ink that are applied to coffee mugs and glassware which are then fired at high temperatures in a kiln.

The Upside:
The print becomes part of the surface and is permanent
Good for printing on irregular shaped mugs or glasses

The downside:
Can be costly

The Promo Lab requires an Illustrator EPS File with converted curves/paths or .TTF font supplied

Artwork files

 

artwork guide.

For optimum production output, we need you to provide your artwork files to the specifications outlined below. If you’re unsure of how to source this information, get in touch and we can advise the best solution.

ILLUSTRATOR EPS OR AI FILE PDF or JPG (for embroidery only)

Vector Illustrator EPS file is our recommended file type. This allows for a high-quality branding output as logos can be resized without any loss of quality or detail. Please provide files with converted paths/curves and/or appropriate .TTF fonts. Read more here.

PANTONE PMS COLOURS

PMS colours are industry standard charts which we use to ensure that the printing result on your product or apparel matches as closely as possible to your brand colours. It’s important that you provide the specifications of your brand PMS colours at the time of order. Read more here.

FONTS

All fonts must be either converted to outlines/curves or supplied as TTF files.